CapCut is an app designed to facilitate video editing using just your phone. Its wide range of features make it the ideal app for both beginners and experienced content creators.
Begin by downloading the CapCut application to your device. Upon launching CapCut, the app will ask for permission to access your device’s media library. This essentially means the photos and videos stored on your device.
There are 3 key components: the timeline, where media clips are arranged; the toolbar, which houses the editing functions; and the preview window which allows you to monitor edits.
To initiate a new project, select the New Project option shown by the ‘+’ icon. Select the videos or images you wish to edit from your media library.
To segment clips, use the split function shown by the scissors icon. This allows you to rearrange clips along the timeline.
Transitions such as wipes and fades can be incorperated between clips to allow for seamless visual continuity. These can by accessed via the icon displayed between two clips.
You can further enhance your video by adding text. This is marked by a ‘T’ icon.
Stickers and filters can also be added, marked by a stacked squares icon.
Background music from CapCut’s library or your own audio files can be added to your project by utilising the ‘Audio’ function.
Once you are happy with your project you can save and export it to wherever you need, such as Instagram Reels and TikTok.
CapCut is a tool used by many content creators across all types of social media platforms. It is an incredibly useful for small business owners to help promote products and services in a fun and practical way.
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If you are new to the app or are confused by some of the features then this blog post is for you. It is often difficult to decide what to post content as since there are many options.
Instagram offers Reels, Posts and Stories which each serve different purposes and knowing the difference between them is key to a strong marketing strategy.
Posts are likely the first thing that you will see when you open the app. Posts are permanent images or videos on your profile which can be captioned. They stay on your profle unless deleted and show in feeds based on Instagram’s algorithm. Users can engage with posts by liking commenting and sharing them. Recently Instagram have changed from a 4:4 dimension (square) to a 4:5 dimension which is longer but the same width. You can also pin up to 3 posts to your profile which will always show at the top when your profile is viewed.
Stories can be images, videos, text, stickers and interactive elements which last for about 24 hours, unless archived by adding to highlights, which will then appear under the bio of your profile. They appear at the top of the app above your feed and can be accessed by tapping on the profile picture icons, which should have an ombre ring around them. You can add music to them, ask questions and use polls which people can reply with using direct messages.
Reels are short videos which use audio or music. Effects can also be used and the videos are often edited. Reels stay on your profile like posts but are featured on the Reels tab. Trending songs are normally used on a reel and users can engage by liking, sharing, commenting and remixing. Reels are like the TikTok of Instagram.
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Making the switch from working in an office to working remotely is a process.
It entails setting up a suitable home environment, or finding a suitable setting for you to work in. This involves figuring out where you’re going to work, whether that’s your bedroom, a home office or even a cafe. The most important thing is to have somewhere available for you to focus. You also need to make sure that you have all the necessary equipment for you to complete your job, which essentially nowadays is a laptop and wifi for most of us. However, you may require less technological items such as pens and paper for you to be able to carry out your work, which we often forget about. You will also need to adjust the structure and routine that you had when working in the office, as you will likely no longer be commuting, which may allow you to have a more relaxed start to your work day.
The most noticable change is in communication. Instead of face-to-face chats and office banter, we rely on messaging, e-mails and video calls which aren’t always the most reliable methods of communication, especially if you face as many issues with Zoom as me and Claire do. Buffering and freezing doesn’t occur face-to-face but it is all too common in the world of remote work.
But, if you have a passion for your work and have friendly and respectful colleagues, transitioning to remote work can be quite simple.
During the first few weeks of working at Village Web Company, Claire has introduced me to many platforms including Mailchimp, SocialPilot and WordPress. We have used these to publish and manage content across our websites and social media platforms by scheduling posts and looking at analytics across these different sites. I have also been able to create content and produce campaigns for our social media pages and window display with the use of Canva. From this, we have been able to plan the content we want to publish and when, to maximise the use of our social media platforms, such as Facebook and Instagram. We have analysed our digital marketing metrics across all of Village Web Company’s social media platforms like Twitter, TikTok and YouTube to come up with strategies to make full use of these platforms. I have also had the responsibility of updating the window display at the front of the shop by removing and adding specific campaigns using PowerPoint.
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