March 16th, 2024 by Will
During the first few weeks of working at Village Web Company, Claire has introduced me to many platforms including Mailchimp, SocialPilot and WordPress. We have used these to publish and manage content across our websites and social media platforms by scheduling posts and looking at analytics across these different sites. I have also been able to create content and produce campaigns for our social media pages and window display with the use of Canva. From this, we have been able to plan the content we want to publish and when, to maximise the use of our social media platforms, such as Facebook and Instagram. We have analysed our digital marketing metrics across all of Village Web Company’s social media platforms like Twitter, TikTok and YouTube to come up with strategies to make full use of these platforms. I have also had the responsibility of updating the window display at the front of the shop by removing and adding specific campaigns using PowerPoint.
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